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Word Of Mouth Means More To Your Business Than Any Marketing Device You Can Think Of

One of the easiest, and least expensive, ways you can improve your business is by effectively utilizing word of mouth advertising that comes in the form of customer testimonials and/or company reviews.

The reason these marketing techniques work so well is because people generally trust the word of their neighbors and colleagues over the marketing copy they read in advertisements.

Think about it, are you more likely to go to a restaurant because of an ad you heard on the radio or because your next door neighbor told you how great it was?

People trust the advice they get from friends, independent resources and people they deem to be like them, while they're generally leery of claims made in advertisements. By the same token, while people may be partially swayed by the ads they see, the testimonial may be all that's needed to push them over the edge.

There are plenty of ways to improve your business by adding reviews and testimonials to your marketing efforts.

• Website marketing - Your website is a great place to add testimonials from people who have had good experiences with your company or product. It's a good idea to have a page dedicated to testimonials, and you should also place them all throughout the site.

• Print materials - If your company produces a lot of printed marketing materials, like brochures and ads, make customer testimonials and/or favorable company reviews the focal point of those materials.

• Case studies - People love case studies because they showcase a real problem that someone had, and then detail how your company/product fixed it. Case studies are basically expanded testimonials that give more details about how the situation was handled by you, your company or your product.

People are more likely to do business with you if you come recommended by a friend or colleague than if they'd just read an ad in the paper.

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